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The Mega-Brands That Built America S04E05 backdrop

The Mega-Brands That Built America (2023)

S04E05 The Underwear Boom

HD Season 4 Episode 5
Aug 30, 2026 Documentary

Episode Overview

From humble beginnings, P.H. Hanes ignites a quiet revolution in American undergarments. Yet competitors refuse to be outdone, countering with inventive fabrics, audacious marketing campaigns, and a lucrative wartime boom. What was once a hidden essential becomes a fiercely contested battleground of style and function, ultimately propelling the entire sector into a colossal global enterprise valued at $100 billion.

Show Information

Type: TV
Country: US
Genre: Documentary
Year: 2023

Season 4 Episodes 6

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