The Profit

Marcus Lemonis, CEO of Camping World, dedicates his time beyond the boardroom to rescue struggling businesses in need of financial support. Over a decade, he has successfully revitalized more than 100 companies, and now he brings his expertise to CNBC. Uniquely, Lemonis invests his own money, offering lifelines that include cash for equity and a share of future profits. Throughout each episode, he dives deep into the operations, taking bold actions—whether it’s dismissing executives or rolling up his sleeves—to ensure these enterprises thrive while also securing his own financial gain.