Will Success Spoil Rock Hunter?

In a bid to revive his floundering career, advertising executive Rock Hunter seeks the endorsement of a glamorous sex symbol for a new lipstick campaign. However, she agrees to lend her star power only if he agrees to pose as her romantic partner. As Rock navigates the challenges of this unexpected arrangement, he must balance his professional ambitions with the complications of their faux relationship, leading to a series of comedic and chaotic situations.