The Final Copy of Ilon Specht

An intimate portrayal unfolds as Ilon Specht reflects on his life from his deathbed, revealing the journey of an overlooked advertising visionary. Best known for crafting L'Oréal's groundbreaking slogan, "Because I'm Worth It," in 1971, Specht's four-word phrase emerged as a feminist rallying cry that transformed the advertising landscape. Against the backdrop of a shifting societal narrative, the film captures both his personal struggles and triumphs, celebrating the profound impact of his work on the industry and women's empowerment.