Untold: The Rise and Fall of AND1

Fueled by the vibrant energy of New York City's streetball scene, AND1 transformed local basketball talents into global sensations. The brand's innovative approach redefined the culture of basketball apparel and street play. However, despite its meteoric rise and profound impact on the sport, AND1's journey took an unexpected downturn. Exploring the brand's ascent and subsequent decline, this documentary delves into the factors that contributed to its fall from grace, shedding light on the complex dynamics of fame, commercialism, and the ever-evolving world of basketball.