Herb Alpert Is...

Herb Alpert's journey unfolds, highlighting his rise with Herb Alpert & The Tijuana Brass and the establishment of A&M Records. The documentary showcases his philanthropic spirit, revealing his commitment to arts and education with over $150 million donated nationwide. Audiences will discover not only Alpert's remarkable achievements but also the profound impact of creativity as a force for entertainment, inspiration, healing, and transformation. Through his story, the film captures the essence of a man whose humility and humanity shine brightly throughout his life's work.